Dr. Adam Farmer Named Associate Dean of Undergraduate and International Programs


The Culverhouse College of Business at The University of Alabama is pleased to announce the appointment of Dr. Adam Farmer as Associate Dean Undergraduate and International Programs. Farmer is relieving Dr. David Mothersbaugh, who formerly served in the role and will be returning to a faculty position.

“I’m excited to step into this role with such an amazing team,” Farmer said. “My initial focus will be on supporting them to continue their great work and innovation. As we continue to grow as a college, I look forward to finding new ways to serve our students with the help of our phenomenal faculty, staff, administration, alumni, and partners.”

After earning his doctorate at the University of Kentucky, Farmer served on faculty at Mississippi State University before coming to Culverhouse in 2020 as associate professor in marketing.

Prior to this appointment, Farmer has served in a number of administrative roles including Associate Department Chair in Marketing (UA), Marketing Ph.D. Program Coordinator (UA), and Co-Director of the MILO Biometric Research Lab (MSU).

He has also been involved in leadership development, faculty hiring, faculty mentoring, and college-level strategic planning.

Farmer is an internationally recognized scholar who has published in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Business Research, and the Journal of Consumer Affairs. He is also incredibly passionate about undergraduate student development and success.

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Media Inquiries

Zach thomas

Director of Marketing & Communications