R. Adam


Associate Professor of Marketing

Department of Marketing


Dr. Adam Farmer earned his Ph.D. from the University of Kentucky in 2014 and is an associate professor in Marketing at the University of Alabama. Adam’s research focuses on consumer behavior, specifically in the domains of political ideology and morality, sustainability, charitable giving, and retailing and consumer choice. He has published in the Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Journal of Public Policy and Marketing, Journal of Business Research, and Journal of Consumer Affairs. His work has also appeared at various conferences including the Association for Consumer Research, Society for Consumer Psychology, Academy of Marketing Science, and Society for Marketing Advances. Adam has also been featured in numerous outlets including HBR.org, Forbes, and AMA.org. He also serves on the Editorial Review Board for the Journal of Retailing and Journal of Public Policy and Marketing and is a reviewer for several top marketing journals.