/ Culverhouse - Marketing


The Marketing Department at Culverhouse is for students that wish to explore the dynamics of business/customer relationships. Marketing is the process by which businesses communicate their intrinsic value to customers and other businesses. Students in Marketing majors will study how businesses win customer trust, and how to maintain and enrich that relationship through market research, analysis of customer data, direct personal interaction, and several technology-oriented methods. Culverhouse marketing students are supported by faculty and instructors who have first-hand experience in crafting marketing campaigns and new methods of market research.

  • Marketing

    Marketing is more than advertising. It is the process by which businesses communicate their intrinsic value while creating relationships with consumers and with one another. 

    Marketing is integrated with most activities that occur in businesses and other types of organizations. Marketing professionals are involved in conducting and/or using marketing research or information to understand customer needs and the competitive landscape of the market. Our courses answer the growing demand for marketers with an intuition for marketplace expectations.

    • MKT 313Buyer Behavior
    • MKT 337Professional Selling
    • MKT 410Product Development
    • MKT 411Supply Chain Management
    • MKT 473Marketing Research
    • MKT 487Strategic Marketing
  • Global Business

    Globalization is more than just a trademark of 21st century business used to explain the flattening of the global economy. It describes perfectly whom the economy and the modern enterprise must always cater to: the world.

    This specialization provides the information and the tools students need to compete and succeed in the global market. These courses integrate topics spanning from international trade to global competition and strategy.

    With preliminary hours of preparatory coursework in our Global Business curriculum, our students emerge prepared with a global perspective.

    Our faculty scholars and students teach and study around the world. Our students are able to gain international experience through study abroad and internship programs that better prepare them for competition in today's global economy. Culverhouse may be local, but our knowledge is global.

    The Global Business Specialization is comprised of 2 required courses, 2 elective courses, 4 semesters of one foreign language, and 1 study abroad class.

    • EC 430International Trade
    • EC 431International Finance
    • IBA 350Introduction to World Business
    • IBA 351Multinational Business Communication
    • IBA 460Export-Import Management
    • MKT 455International Marketing
  • Sales

    Sales is one of two specializations offered under the Marketing major. Any business major can earn a specialization or certification in sales by completing the courses listed below. Non-business majors can earn a sales certification by adding MKT 300 to those four courses.

    The curriculum provide students with sales theory and up-to-date sales technologies, practical process applications and engagement with live business-to-business selling environments. Students who have earned the specialization or certification can contribute revenue to a hiring organization while also being more prepared to accept continued sales and management training. In an environment where making the sale is everything, a specialization in Sales takes our students anywhere.


    • MKT 337Professional Selling
    • MKT 338Sales Management
    • MKT 437Advanced Sales
    • MKT 439Key Account Management
  • Services Marketing

    Services are now a major driver of the U.S. and world economy.  Therefore, service marketing and management in the areas of people, business process, and the design of physical space are of great importance.  The ability to understand, map, design, and re-design business service processes, flow, and physical space across the value chain is critical as is the ability to manage service employees and teams.  

    Services marketing is a specialization designed for students interested in working in and managing teams of people to analyze, develop, and deliver world-class service, manage customer relationships, and work cross-functionally with other aspects of the organization such as sales, logistics, and operations. 

    • MKT 376Services Marketing
    • MKT 476Services Management
    • MKT 477Advanced Services Marketing
graduate programs

The Marketing Department at Culverhouse offers graduate programs at the Masters and Ph.D levels. Websites specific to our graduate programs can be found below:

and staff
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Department Head
David Mothersbaugh 205-394-2871
109 Alston Hall
Box 870225
Program Assistant
Bridgette Riter 205-348-5418
Box 870225 107 Alston Hall, 361 Stadium Dr
107 Alston Hall
Transfer & Advising
Student Services 1-800-828-2622
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