Over 1,500 students per year are part of The University of Alabama Sales Program. The four courses in the Sales minor provide a progressive path from fundamental selling skills to advanced processes, sales management, and sales strategy. Our students learn concepts collaboratively and prepare for professional interactions by completing live role play presentations. Our professors engage with corporate partners to produce authentic selling scenarios that serve as settings through which we teach and inspire our students.
MKT 337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions.
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MKT 437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT 337. Professional sales presentations are developed and delivered using a diverse set of advanced corporately sponsored scenarios.
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MKT 438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.
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MKT 439 is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and new business development.
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