Sales Program

leverage effective storytelling

Over 1,500 students per year are part of The University of Alabama Sales Program. The four courses in the Sales minor provide a progressive path from fundamental selling skills to advanced processes, sales management, and sales strategy. Our students learn concepts collaboratively and prepare for professional interactions by completing live role play presentations. Our professors engage with corporate partners to produce authentic selling scenarios that serve as settings through which we teach and inspire our students.


MKT 337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions. 

This course focuses on:

  • Developing Business
  • Analyzing Conditions
  • Gaining Perspectives
  • Delivering Solutions
  • Leading Interactions

MKT 437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT 337. Professional sales presentations are developed and delivered using a diverse set of advanced corporately sponsored scenarios.

This course focuses on:

  • Sales Storytelling
  • Competitive Mapping
  • Relationship Building
  • Institutional Influence
  • Multilateral Negotiating

MKT 438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.  

This course focuses on:

  • Matrix Motivation
  • Talent Acquisition
  • Skills Development
  • Agile Communication
  • Collaborative Coaching

MKT 439  is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and new business development.

This course focuses on:

  • Decision Navigation
  • Account Management
  • Territory Management
  • Financial Negotiations
  • Business Development

Corporate Partners

Addison Group

Anna Burdi
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Supports organizations with recruiting services that find talent for open positions


Sophie Traube
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Encourages creativity & productivity through its experience cloud portfolios

Alfa Insurance

Dana Tatum
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Provides insurance & other financial services to more than 1 million customers

Atlanta Hawks

Stuart Spiers
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Professional basketball team that plays at the State Farm Arena in Atlanta, GA

Axle Logistics

Lauren Hounshell
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Moves materials through the supply chain with services in the US, Canada, Mexico

Cameron Ashley BP

Tom Fenner
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Delivers innovative products and services in the building materials industry

Crowd Strike

Jordan Neely
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Cyber security company on a mission to stop breaches for companies


Margaret Kieliszek
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Leader in digital and technology solutions, services, and products to businesses


Whitney Weathersby
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Operates a fleet of over 1.7 million, including Enterprise, Alamo, & National brands


Molly Eaton
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Revolutionizing access to men's reproductive health solution


Allie Babcock
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Distributes wine and spirits globally with a portfolio that includes over 100 brands


Kerry Davis
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Provides consulting, expertise, and other resources for executives for all industries


Rylee King
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Analyzes & compares insurance policies to recommend coverage for businesses


Kylie Dobraski
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Distributes plumbing, heating, and industrial supplies to professionals in the US

Herc Rentals

Jenna Fullam
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Provides full-service rental equipment, services, and solutions across North America


Kyle Williams
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Connects, protects, and analyzes data to aid businesses in decision-making


Brian Scheffer
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award-winning staffing firm with expertise in the healthcare and IT industries

Insight Global

Brooks Nordgren
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offers staffing solutions, culture consulting, and project management services

John Hancock

Elissa Podolsky
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Provides innovative life insurance, investment, retirement & advice since 1862


Sinead Cotter
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Leads manufacturing industry with products that feature world’s first technology


Caroline Sassano
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Strives for innovation as one of America's largest pharmaceutical companies


Zachary Tutwiler
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Solar power company that works to deliver innovative home and business solutions


Grace Wirtz
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Offers energy saving solutions for professionals in the lighting control industry


Bentley Sims
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Leads consumer goods industry with brands that include Pepsi, Frito-Lay, & Gatorade

Randall Reilly

Trey Newman
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Provides data analysis for companies in agriculture, construction, and transportation


Julia Larkin
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World's #1 CRM software focused on sales, marketing, IT, and more

Shaw Industries

Zariah Roy
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Supplies flooring for commercial, sports turf, and residential markets worldwide

Tom James

Lauren Werner Dawkins
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Consults, styles, tailors, and delivers custom clothing for professional clients globally

United Rentals

Kara Lankford
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Deploys over $13 billion of fleet for construction companies and municipalities


Aliyah Crump
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Leverages cybersecurity expertise & resources to protect data for organizations

Washington Commanders

Matt Noone
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New business development for professional football team in Washington D.C.

Xtra Lease

Matt Kluth
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The largest trailer rental & leasing company nationwide with personalized, local services