Sales Program

leverage effective storytelling

Over 1,500 students per year are part of The University of Alabama Sales Program. The four courses in the Sales minor provide a progressive path from fundamental selling skills to advanced processes, sales management, and sales strategy. Our students learn concepts collaboratively and prepare for professional interactions by completing live role play presentations. Our professors engage with corporate partners to produce authentic selling scenarios that serve as settings through which we teach and inspire our students.

Classes

MKT 337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions. 

This course focuses on:

  • Developing Business
  • Analyzing Conditions
  • Gaining Perspectives
  • Delivering Solutions
  • Leading Interactions

MKT 437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT 337. Professional sales presentations are developed and delivered using a diverse set of advanced corporately sponsored scenarios.

This course focuses on:

  • Sales Storytelling
  • Competitive Mapping
  • Relationship Building
  • Institutional Influence
  • Multilateral Negotiating

MKT 438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.  

This course focuses on:

  • Matrix Motivation
  • Talent Acquisition
  • Skills Development
  • Agile Communication
  • Collaborative Coaching

MKT 439  is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and new business development.

This course focuses on:

  • Decision Navigation
  • Account Management
  • Territory Management
  • Financial Negotiations
  • Business Development


Corporate PaNEL WEEK PARTNERS

Addison Group

Anna Burdi
anna.burdi@addisongroup.com
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Supports organizations with recruiting services that find talent for open positions

Alfa Insurance

Dana Tatum
dtatum@alfains.com
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Provides insurance & other financial services to more than 1 million customers

AT&T

Katie Beth Rice
kr221q@att.com
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Enables businesses of all sizes to connect with customers, vendors, data, & assets

Axle Logistics

Hunter Duncan
recruiting@axlelogistics.com
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Moves materials through the supply chain with services in the US, Canada, Mexico

BIFP

Grace Greyer
grace.geyer@bifp.com
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Trades building materials for customers through market and industry insight

Cameron Ashley BP

Tom Fenner
tomfenner@cameronashleybp.com
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Delivers innovative products and services in the building materials industry

Cintas

Olivia McDonald
mcdonaldo@cintas.com
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Delivers products, services, and experiences to businesses to assist with efficiency

Dell

Margaret Kieliszek
margaret.hietanen@dell.com
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Leader in digital and technology solutions, services, and products to businesses

Enterprise

Whitney Weathersby
whitney.l.weathersby@em.com
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Operates a fleet of over 1.7 million, including Enterprise, Alamo, & National brands

Gallo

Allie Babcock
allison.babcock@ejgallo.com
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Distributes wine and spirits globally with a portfolio that includes over 100 brands

Gartner

Kerry Davis
kerry.davis@gartner.com
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Provides consulting, expertise, and other resources for executives for all industries

Goosehead

Rylee King
rylee.king@goosehead.com
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Analyzes & compares insurance policies to recommend coverage for businesses

Hajoca

Kylie Dobraski
kylie.dobraski@hajoca.com
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Distributes plumbing, heating, and industrial supplies to professionals in the US

IDR

Brian Scheffer
bscheffer@idr-inc.com
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award-winning staffing firm with expertise in the healthcare and IT industries

Insight Global

Brooks Nordgren
brooks.nordgren@insightglobal.com
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offers staffing solutions, culture consulting, and project management services

Keyence

Sinead Cotter
sinead.cotter@keyence.com
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Leads manufacturing industry with products that feature world’s first technology

Lilly

Caroline Sassano
caroline_sassano@lilly.com
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Strives for innovation as one of America's largest pharmaceutical companies

Lutron

Grace Wirtz
gwirtz@lutron.com
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Offers energy saving solutions for professionals in the lighting control industry

NewDay USA

Ashley Margulis
ashley.margulis@ careers.newdayusa.com
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Holds a mission to help Veterans and their families refinance and buy homes

Oracle

Samuel Liggett
samuel.liggett@oracle.com
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Facilitates change and growth for organizations through cloud platform services

Pepsico

Bentley Sims
bentley.sims1@pepsico.com
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Leads consumer goods industry with brands that include Pepsi, Frito-Lay, & Gatorade

Randall Reilly

Trey Newman
treynewman@randallreilly.com
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Provides data analysis for companies in agriculture, construction, and transportation

Regions

Olivia Bullock
olivia.bullock@regions.com
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Provides an array of banking products and services across several southern and midwestern states in the US

Samsara

Sparkle Alemazkour
sparkle.alemazkour@samsara.com
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Implements technology solutions to create business efficiencies and empower people

Shaw Industries

Zariah Roy
zariah.roy@shawinc.com
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Supplies flooring for commercial, sports turf, and residential markets worldwide

Tom James

Lauren Werner Dawkins
l.werner@tomjames.com
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Consults, styles, tailors, and delivers custom clothing for professional clients globally

United Rentals

Kara Lankford
klankford@ur.com
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Deploys over $13 billion of fleet for construction companies and municipalities
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