PROGRAMSPROGRAMS

Accounting

The Culverhouse School of Accountancy offers a broad range of course specializations with a specific focus: teaching students to responsibly and intelligently manage financial accounts. Classes include public accounting, management accounting, auditing, taxation and nonprofit accounting. The program provides basic conceptual accounting and business knowledge as a foundation for career development. The Culverhouse School of Accountancy maintains superior academic credentials while delivering access to some of the most renowned scholarly resources of any American university.

Economics

Economics majors are well versed in math, acting as exceptional logical thinkers with an interest in human systems. A degree in Economics takes Culverhouse graduates from the classroom to the boardroom with excellent preparation for those interested in a wide array of fields.

Culverhouse students working toward an undergraduate degree in Economics must select either a specialization or an additional major. For students whose interests go beyond a single area, economics may be the only major.

Finance

Careers in Finance allow graduates to choose which of today’s market sectors will define tomorrow’s economies. The undergraduate Finance program offers courses designed to develop the student’s analytical skills and abilities. Undergraduate students seeking a degree in finance must select an additional major or specialization.

Culverhouse graduates who complete a bachelor’s degree in Finance enjoy careers in banking, financial services, corporate finance, investment management, real estate, insurance enterprise risk management, consulting and the public sector.

Management Information Systems

Building better systems today for tomorrow’s benefit: that’s what graduates of the Management Information Systems program do with the technical skills they learn in the Management Information Systems major. Competing in today’s information-based society, three of the five fastest-growing occupations in the United States require a thorough understanding of business needs, coupled with the technical knowledge to help organizations succeed. Today, the information age. Tomorrow, ageless information.

Operations Management

The COOs of tomorrow specialize in Operations Management today. The major focuses on the effective management of the resources and activities that produce or deliver the goods and services of a business, therefore keeping it in business. Operations managers oversee the people, materials, equipment and information resources that a business needs to produce and deliver its goods and services. Many of the most well-known data systems operating the processes and activities of worldwide business are designed by operations managers.

General Business

From law to economics to accounting, students in the Business major learn that knowing a little about a lot is what others regard as wisdom. But the skills learned in the Business major’s required courses lead to more than a “bigger picture” understanding of the economy—they lead to an economy where Culverhouse students are the picture’s subject and focal point.

Classes required for various specialization paths may vary.

Management

The Management major provides students the opportunity to develop analytical and interpersonal skills that create value for any enterprise. Students learn to efficiently organize and use the organization’s assets, especially its human assets, in a manner appropriate to 21st-century enterprises. Students develop their skills and talents through 27 hours of coursework, including one foundational course, Leadership and Ethics, and a collection of eight courses within one specialized area, or specialization. The three specializations that may be applied toward the Management major are: Entrepreneurship, Healthcare Analytics, and Human Resource Management. These specializations provide students with the in-depth knowledge and experiences necessary to compete in today’s complex marketplace. Many graduates secure careers in such fields as corporate development, family business, healthcare analytics, human resource management, and corporate communication. Others choose to continue their education by attending some of the best graduate programs in the nation.

Marketing

Marketing is primarily concerned with two main concepts: the identification and assessment of consumer and industrial market needs, and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to define new opportunities and refine existing opportunities. Marketers also are responsible for developing and managing products and services, along with promotion, distribution, and pricing appropriate to the targeted market opportunities. Students who major in marketing enjoy a wide range of employment opportunities. These include sales and sales management, services marketing, retailing, brand management, market research, distribution and logistics, and advertising.

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