Assistant Professor of Marketing

Department of Marketing

Abhi Bhattacharya


Ph.D., Marketing, Indiana University Bloomington, 2017
MBA, Marketing/Marketing Management, Cardiff University, 2011

Selected Publications

Abhi Bhattacharya, Shekhar Mishra, and Hanieh Sardashti, “Strategic Orientations and the Risk-Return Paradigm,” International Journal of Research in Marketing (2019)
Peter Verhoef, Thijs Broekhuizen, Abhi Bhattacharya, John Dong, and Yakov Bart “Business Model Innovation in the Age of Digital Transformation: A Reflection and Research Agenda,” Journal of Business Research (2021)
Abhi Bhattacharya, Valerie Good, Hanieh Sardashti, and John Peloza, “How CSR Impacts Customers: The Risk Mitigation Hypothesis,” Journal of Business Ethics (2020)
Abhi Bhattacharya, Valerie Good, and Hanieh Sardashti, “Doing Good when Times are Bad: Effect of CSR during Recessions” European Journal of Marketing (2020)
Abhi Bhattacharya, Neil Morgan, and Lopo Rego, “Customer Satisfaction in Monopolies: Does it Matter?” Journal of Marketing Research (2021)
Ashkan Farmarazi and Abhi Bhattacharya “Investigating the Effectiveness of Loyalty Program Introductions,” Journal of Business Research (2021)
Abhi Bhattacharya, Neil Morgan, and Lopo Rego, “Unpacking the Market Share-Profit Relationship,” Journal of Marketing (2021)