Sales Program

leverage effective storytelling

Over 1,500 students per year are part of The University of Alabama Sales Program. The four courses in the Sales minor provide a progressive path from fundamental selling skills to advanced processes, sales management, and sales strategy. Our students learn concepts collaboratively and prepare for professional interactions by completing live role play presentations. Our professors engage with corporate partners to produce authentic selling scenarios that serve as settings through which we teach and inspire our students.

Classes

MKT 337 features corporately sponsored selling scenarios to teach and apply a fundamental process for developing and delivering professional sales presentations. Students gain exposure and experience by practicing the process in simulated business conditions. 

This course focuses on:

  • Developing Business
  • Analyzing Conditions
  • Gaining Perspectives
  • Delivering Solutions
  • Leading Interactions

MKT 437 provides students the opportunity to further their selling skills by progressively applying the fundamental process learned in MKT 337. Professional sales presentations are developed and delivered using a diverse set of advanced corporately sponsored scenarios.

This course focuses on:

  • Sales Storytelling
  • Competitive Mapping
  • Relationship Building
  • Institutional Influence
  • Multilateral Negotiating

MKT 438 prepares students for the unique challenges of leading a sales team. The student assumes sales leadership roles within a series of corporately sponsored scenarios that offer principles and processes for recruiting, training, motivating, and managing salespeople.  

This course focuses on:

  • Matrix Motivation
  • Talent Acquisition
  • Skills Development
  • Agile Communication
  • Collaborative Coaching

MKT 439  is a sales strategy course that introduces students to making individual and institutional resource allocation decisions. Corporately sponsored scenarios are platforms for teaching perspectives on sales planning, account management, and new business development.

This course focuses on:

  • Decision Navigation
  • Account Management
  • Territory Management
  • Financial Negotiations
  • Business Development

Corporate PARTNERS

49 Financial

Caleb Borders
caleb.borders@49financial.com
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Delivers process and planning to help clients with unique goals and needs

Alfa Insurance

Dana Tatum
dtatum@alfains.com
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Provides insurance and other financial services to more than 1 million customers

AlphaSights

Lauren Martinez
lauren.martinez@alphasights.com
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Serves top business leaders and investors worldwide with top professional talent.

Axle Logistics

recruiting@axlelogistics.com
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Moves materials through the supply chain with services in the US, Canada, Mexico

Black Diamond

Hannah Clerico
hclerico@blackdiamondnet.com
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Staffs professionals in IT, engineering, & life sciences and provides dedicated support to clients and contractors

Cameron Ashley BP

Fraser Forde, III
fraserforde@cameronashleybp.com
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Delivers innovative products and services in the building materials industry

Cintas

Shannon Lemons
lemonss@cintas.com
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Delivers products, services, and experiences to businesses to assist with efficiency

Daxko

Beth Wolfe
bwolfe@daxko.com
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Empowers business leaders, entrepreneurs, and the community in the world of fitness

Dell

Jennifer Gailey
Jennifer.Gailey@dell.com
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Leader in digital and technology solutions, services, and products to businesses

Enterprise

Whitney Weathersby
whitney.l.weathersby@em.com
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Operates a fleet of over 1.7 million, including Enterprise, Alamo, & National brands

Gallo

Allie (Babcock) Avalos
allison.babcock@ejgallo.com
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Distributes wine and spirits globally with a portfolio that includes over 100 brands

Gartner

Rachael Alesia
rachael.alesia@gartner.com
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Provides consulting, expertise, and other resources for executives for all industries

Goosehead

Jessie Sanders
jessie.sanders@goosehead.com
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Analyzes & compares insurance policies to recommend coverage for businesses

Gray Media

Taylor Edwards
taylor.edwards@graymedia.com
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Offers national and local clients advanced products and services via digital marketing strategies

IDR

Brian Scheffer
bscheffer@idr-inc.com
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Award-winning staffing firm with expertise in the healthcare and IT industries

Insight Global

Brooks Nordgren
brooks.nordgren@insightglobal.com
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Offers staffing solutions, culture consulting, and project management services

Keyence

Sinead Cotter
sinead.cotter@keyence.com
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Leads manufacturing industry with products that feature world’s first technology

Lutron

Courteney Cox
ccox@lutron.com
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Offers energy saving solutions for professionals in the lighting control industry

Miller Welds

Angela Czaja
angela.czaja@millerwelds.com
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Provides welding solutions from small shops to global manufacturers

Paycom

Caroline Largey
caroline.largey@paycomonline.com
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Delivers fully automated software and world-class service for HR and payroll

Red Diamond

Mary Ellen Wills
maryellenwills@reddiamond.com
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Manufactures coffee and tea for the home and food service industries

Samsara

Sparkle Alemazkour
sparkle.alemazkour@samsara.com
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Implements technology solutions to create business efficiencies and empower people

Schneider Electric

Michelle Wheeler
Michelle.Wheeler@se.com
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Implements real time automation, software, services, and world-leading energy tech

Shaw Industries

Kristie (Garren) Shaw
kristie.garren@shawinc.com
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Supplies flooring for commercial, sports turf, and residential markets worldwide

Stanley Black & Decke

Allison Lawrence Allison.Lawrence@sbdinc.com
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TK Elevator

Lillie Stokes
lillie.stokes@tkelevator.com
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Innovates elevator, escalator, and moving walk technology for businesses and cities

Tom James

Reagin Waters
r.waters@tomjames.com
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Consults, styles, tailors, and delivers custom clothing for professional clients globally

United Rentals

Kara Lankford
klankford@ur.com
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Deploys over $13 billion of fleet for construction companies and municipalities

Victra

Ronald Gover ron.gover@victra.com
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