Please join us for a talk with John A. List, the Kenneth C. Griffin Distinguished Service Professor of Economics at the University of Chicago, Chief Economist at Walmart, and internationally best-selling co-author of The Why Axis, as he discusses his newest bestseller, The Voltage Effect, in the Auditorium of Hewson Hall on April 13, 2022.

Event Details

Date: April 13, 2022

Location: Hewson Hall: Room 002

Cost: Free (please register)

Reception & Book Signing: 5:00pm – 6:00pm

Book Discussion: 6:00pm

Here are some ideas from this New York Times Bestseller, The Voltage Effect:

“Be it a medical breakthrough, a policy initiative, a product innovation, or a social movement, translating an idea into widespread impact depends on one thing only: whether it can be replicated at scale.”

While “scale” has become a favored buzzword in the startup world, the concept extends beyond just accumulating more users or capturing more market share; rather than an art, scaling is a science. “Scalability is critical to everything from expanding a small business, to narrowing the national achievement gap, to delivering billions of doses of a vaccine, to making a new technology widely affordable—and much more.”

This is the foundational idea behind John A. List’s newly released book, The Voltage Effect which examines the science of scaling and how, “by understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large.”