Dr. Sharon E. Beatty (Ph.D., Oregon, 1980) is a Professor Emerita, The University of Alabama. She conducts mostly services and employee-customer interchange research (i.e., frontline focus) and has published or had accepted over 90 articles in refereed journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Advertising, and Journal of Business Research, accumulating over 30,000 citations. She is currently on four editorial review boards, Journal of Retailing, Journal of Service Research, Journal of Marketing Education and Journal of Business Research. She is a past member of the SMA Board of Governors, and AMA’s Academic Council. In 1998, she was named AMS Distinguished Fellow, in 2001 SMA Distinguished Scholar and in 2014 SMA Distinguished Fellow. She has had many best paper awards, as well as reviewer awards. In 2015 she received the AMS Harold W. Berkman Distinguished Service Award, in 2016 the Southeast Marketing Symposium’s Outstanding Contributions to Doctoral Education award and in 2019, she was named AMS’s Distinguished Marketing Educator of the Year. She co-chaired three AMS Doctoral Consortia (Oslo, Norway 2009; Reims, France, 2011; and Denver, 2015), was Doctoral Coordinator at UA for 27 years (until 2014) and chaired 24 dissertations, and been involved in many doctoral consortia and given presentations throughout the world. She continues her research today, working with many former doctoral students and mentees.