- Aesthetics, Conspicuous Consumption, Consumer Identity, Social Status
Ph.D., Marketing, Duke University
B.S., Mechanical Engineering, Clemson University
Dr. Denny Huynh is an Assistant Professor of Marketing. His research broadly examines how we form impressions of others and brands based on their behaviors and aesthetic cues. Prior to his Ph.D., he worked at Nielsen, where he consulted on projects for The Coca-Cola Company, supporting brand management, consumer insights, and product innovation.
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