MBA, Marketing, University of Central Florida
BS, Marketing, Florida State University
Bill Koleszar is a three-time Chief Marketing Officer who has held leadership positions in several Fortune 500 companies, private equity-backed firms, and startups, including American Family Care, Bank of America, RealEstate.com, and The Royal Bank of Scotland, among others.
In his most recent role, Bill served as Chief Marketing Officer of American Family Care (AFC). With more than 400 locations across 29 states, AFC is the nation’s largest urgent care platform and one of the largest healthcare franchise systems in the world. During his tenure, he led a data-driven, hyper-local marketing strategy that generated more than $1 billion in systemwide revenue.
Koleszar has also served as Chief Marketing Officer of National Spine & Pain Centers (NSPC), a private equity-backed musculoskeletal and regenerative medicine MSO with offices and ambulatory surgery centers across 13 states. Leading a sales and marketing organization of more than 100 professionals, he implemented proprietary predictive analytics to drive patient acquisition across both traditional and digital channels – and established full-funnel accountability and financial transparency for marketing performance.
Currently, Bill serves on the faculty of the Culverhouse College of Business at the University of Alabama, where he teaches upper-division marketing courses, including the capstone Marketing Strategy class, and conducts research on marketing leadership. He also holds board seats on several venture-backed startups including – boutique private equity firm Block Four Capital, music technology platform BuyorBorrow Music, and marketing technology firm StreetMetrics.
He holds a bachelor’s degree in marketing management from Florida State University, as well as a master’s degree in business administration from the University of Central Florida. Continuing his post-graduate education, Koleszar also studied marketing strategy at Georgia State University and completed executive education courses in leadership, strategy, and service excellence through Harvard Business School.
Koleszar, William L. (Ed.) (2011) The Chief Marketing Officer Journal, Volume II, Atlanta, GA: The Chief Marketing Officer Institute and American Marketing Association.
Koleszar, William L. (Ed.) (2009) The Chief Marketing Officer Journal, Volume I, Atlanta, GA: The Chief Marketing Officer Institute and American Marketing Association.
Koleszar, William L. and Kenneth L. Bernhardt (2000), “The Role & Leadership Challenges of the Chief Marketing Officer: A Study of High-Tech CMOs”, Enhancing Knowledge Development in Marketing, American Marketing Association, Chicago.
Morris, Michael, and William L. Koleszar (1993), “Dimensions of Culture and their Implications for International Marketing Management”, Developments in Marketing Science, Academy of Marketing Science, Miami.
