Host: Marketing

This wellness event will consist of a moderated panel with Analysts and past Summer Analysts that will discuss their daily regimens and how they practice(d) maintaining balance throughout their time with GS.

Are you currently interviewing for internships of full-time positions?

Whether you have an interview scheduled or you’re currently on the hunt for your next opportunity, Stephanie Noble,
Area Recruit Specialist from Sherwin Willaims wants to help you prepare! She’ll be sharing some of her interviewing tips & would also love to answer your questions.

Join her for a 1-hour presentation and Q&A on Tuesday, November 10th from 9:30 AM-10:30 AM.

She will be raffling off Sherwin-Williams swag and a bookbag cooler with some fun goodies inside to those who attend!

Hosted by Mercedes. Dress is casual. If you have access to a webcam, please leave your video on during the employer’s presentation.

The College is conducting several virtual town hall gatherings in the coming months to give all of our stakeholders –– which includes you ––  the opportunity to hear more about the strategic planning process and to provide inputs and feedback for the committee to process as it finalizes its recommendations.

Join us for a discussion on Finding a Mentor with corporate partners from Walmart, GPM Advisory, LLC; Coca-Cola; Disney; and duka, duka!

The College is conducting several virtual town hall gatherings in the coming months to give all of our stakeholders –– which includes you ––  the opportunity to hear more about the strategic planning process and to provide inputs and feedback for the committee to process as it finalizes its recommendations.

Join us as PwC talks about the importance of digital technology in an increasingly virtual world.

Dress is casual. If you have access to a webcam, please leave your video turned on during the employer’s presentation.

Join Christine Ringler for her SEiR-F Talk, “Mistakes Were Made: The Unintended Consequences of Lighting and Identity-Relevant Mistakes on Source Judgments”.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Mistakes Were Made: The Unintended Consequences of Lighting and Identity-Relevant Mistakes on Source Judgments

Abstract

Retail and service providers often use atmospherics and personalization to improve customer experiences, as these elements have been shown to increase purchase intentions. Yet, with the rise of personalized products in a marketplace of billions, marketers are bound to make mistakes. Drawing from the sensory marketing and identity literatures, the authors, using various identity-relevant mistakes in different marketplace contexts, show that when a customer experiences an identity-relevant mistake in a dimly-lit, deindividuated (vs. brightly-lit, individuated) environment, the customer experiences feelings of not mattering (studies 2-4). These feelings, in turn, lower source judgments (i.e., marketplace evaluations, studies 1-4; and increase negative post-purchase intentions, studies 2-4). This paper also shows that when the mistake is not relevant to the customer’s identity (study 3), the negative effects associated with lower source judgments are not as severe. Additionally, the authors establish that the negative effects resulting from identity-relevant mistakes can be mitigated by using a personally directed thank you message, which increases the customer’s feelings of mattering (study 4).