Event Type : Marketing

Join us Tuesday, August 6th at 2:30 PM to hear from Chair Professor of Marketing at the University of Paderborn in Germany, Andreas Eggert.

About the Presentation: Containing customer fraud has great economic relevance. This research proposes a fresh approach, derived from mental accounting theory and behavioral pricing research. Large-scale field data from more than 100,000 insurance customers and a follow-up experiment reveal that payment schemes influence customer fraud. Specifically, customers with annual payment schedules submit more rejected claims soon after their lump sum payments, and customers with monthly payment schedules exhibit greater customer fraud, in an effect that increases over time and decreases with greater category involvement. Customers who actively pay using money transfers submit about 40% more claims that get rejected than those who rely on more passive payment methods, such as autopay or direct debit. Marketing practitioners thus should reconsider frequent payment schedules and active payment options and monitor customer behavior after lump sum payments. For marketing research, this study opens a new research avenue, linking customer misbehavior and behavioral pricing research within a mental accounting framework.

About Dr. Eggert: Andreas Eggert is Chair Professor of Marketing at the University of Paderborn in Germany. He has been a Visiting Professor and Visiting Scholar at the University of Sydney in Australia, the University of Toulouse in France, and the University of Ljubljana in Slovenia. Professor Eggert has been appointed as Strategic Research Advisor at Newcastle University Business School in the UK and as a member of the International Advisory Board of the Copenhagen Business School Marketing Department in Denmark.

Professor Eggert’s research interests focus on strategies for the creation and appropriation of value in business relationships. With more than 9.000 Google Scholar citations, his publications are among the most often cited articles in their domain. His work has won several best paper awards and has been published in the leading international journals, such as Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Service Management, Journal of Supply Chain Management, Journal of Business Research, European Journal of Marketing, Industrial Marketing Management, Journal of Business-to-Business Marketing, and Journal of Business and Industrial Marketing among others.

Professor Eggert is on the editorial board of the Journal of the Academy of Marketing Science, Journal of Service Research, Industrial Marketing Management, Journal of Business-to-Business Marketing, and Journal of Strategic Contracting and Negotiation. He is a member of the American Marketing Association and the European Marketing Academy. Professor Eggert has consulted and trained large corporations as well as mid-sized companies and he has taught academic courses at the PhD, Executive, Master, and Bachelor level in Germany, France, Australia, Slovenia, and Finland.

Executives of the Alabama equipment manufacturing industry are coming together for a Thought Leadership Forum on Services and Solution at the Culverhouse College of Business.

The Forum is a day of discussion about the competitiveness and future challenges of the sector, bringing together leading industry and academic perspectives on the increasing role of services and solutions for business models in manufacturing driven by the continuing digitalization of production, assembly, and logistics as part of Industry 4.0 and the associated opportunities and challenges.

The forum takes place Wednesday, August 7, 2019 at the Bryant Conference Center on The University of Alabama campus and features an agenda full of presenters from major companies located in Alabama including DESHAZO and Mercedes-Benz International as well as from leading international service research centers including the Cambridge Service Alliance (UK), the Center for Services Leadership at Arizona State University, Queen Mary University of London (UK), the University of Paderborn (Germany), and the University of Alabama. Companies will share how they incorporate services and solutions in their business models and operations, and academic experts will present some of the latest research on digital transformation and service-led growth in manufacturing.

The Forum aims to provide stimulus for a continued dialogue between industry and academia in Alabama by identifying and developing engagement formats that facilitate knowledge creation as well as sharing on topics important to the competitiveness of Alabama industries.

For more inflammation, please contact Forum Chair Dr. Sebastian Forkmann at (205) 348-6019
or sforkmann@cba.ua.edu.