Host: Marketing

Last day to submit a degree application online through myBama. Only after petition and approval by the student’s college will an application be accepted after the published deadline. If approved, the student will be assessed a $25 non-refundable late fee in addition to the graduation fee

Four to five companies are invited to participate. Company representatives will talk about what it’s like for young professionals to live in the city, (cost of living, what areas most young professionals try to live in), and the fun things there are to do. Finally, and most importantly, we’ll discuss jobs and opportunities within the represented companies for that city.  The event will last an hour.

Companies attending:

• 84.51
• P&G
• and more!

Students who attend will receive a T-shirt, information from the local Chambers of Commerce, and a full list of jobs for that city from Handshake.  Students must register via Handshake events to receive the Zoom link for the event.

Hear from David Schweidel, Professor of Marketing at Emory University at his talk “Opportunities with Text Data” during our Research Speaker Series

Abstract

Companies are increasingly investing resources in content marketing, trying to attract and retain customers by generating engaging content. The majority of data produced by both consumers and firms is unstructured. The availability of such data offers marketers with new opportunities that will be explored in this talk. First, a mixed method investigation of what makes content appealing will be presented. Using data from more than 600,000 reading sessions of more than 35,000 articles, we investigate the language that is associated with content that sustains readers’ attention. The results from this multi-method approach suggest that emotion plays an important role; but rather than simply being driven by emotionality, or valence, they are driven by the particular appraisal and action tendencies associated with different emotions, with anger and anxiety related language encouraging sustained attention while sad language discourages it. Second, an empirical investigation will be presented into the role of audience composition on social media engagement, using Twitter activity from U.S. Senators at the start of the Trump administration as our empirical context. Taken together, this talk aims to highlight the opportunities for researchers in leveraging textual data.

About Dr. Schweidel

David A. Schweidel is a Professor of Marketing at Emory University’s Goizueta Business School. Schweidel received his B.A. in mathematics, M.A. in statistics, and Ph.D. in marketing from the University of Pennsylvania. He was previously on the faculty of the Wisconsin School of Business at the University of Wisconsin-Madison and Georgetown University’s McDonough School of Business. Schweidel is an expert in the areas of customer relationship management and social media analytics. His research has appeared in leading business journals including Journal of Marketing, Journal of Marketing Research, Marketing Science and Management Science. Schweidel is the author of Social Media Intelligence (Cambridge University Press) in which he and his co-author discuss how organizations can leverage social media data to inform their marketing strategies. He is also the author of Profiting from the Data Economy (Pearson FT Press), in which he details the value of businesses tapping into consumer data for both individuals and companies.

Join Steve Buchheit for his SEiR-F Talk.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Abstract

Coming soon.

Join Peter Brummund for his SEiR-F Talk.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Abstract

Coming soon.

This is an exclusive event for women interested in a career in investment banking! Join and meet with female executives from PJ Solomon to learn more about their roles and successes in this field.

Join Lei Kong for his SEiR-F Talk.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Abstract

Coming soon.

Join Xiaochun Liu for his SEiR-F Talk.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Abstract

Coming soon.

Join Stacey Robinson for his SEiR-F Talk.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Abstract

Coming soon.