Host: Accounting

Join us as Wells Fargo talks about how to effectively manage your money to help reach your financial goals. They will show us how to create a spending plan, set and implement financial goals, and get the tools and tips for managing money.

Dress is casual. If you have access to a webcam, please leave your video turned on during the employer’s presentation.

Four to five companies are invited to participate. Company representatives will talk about what it’s like for young professionals to live in the city, (cost of living, what areas most young professionals try to live in), and the fun things there are to do. Finally, and most importantly, we’ll discuss jobs and opportunities within the represented companies for that city.  The event will last an hour.

Companies attending:

• Brooksource
• Cintas
• Home Depot
• Insight Global
• Invesco
• WestRock Company

Students who attend will receive a T-shirt, information from the local Chambers of Commerce, and a full list of jobs for that city from Handshake.  Students must register via Handshake events to receive the Zoom link for the event.

Join Christine Ringler for her SEiR-F Talk, “Mistakes Were Made: The Unintended Consequences of Lighting and Identity-Relevant Mistakes on Source Judgments”.

The Summer Excellence in Research Program for Faculty (SEiR-F) promotes high-quality research efforts for Culverhouse faculty by providing funding for their summer research. Funds may be taken as a summer stipend and/or used to reduce the costs of the proposed research.

Mistakes Were Made: The Unintended Consequences of Lighting and Identity-Relevant Mistakes on Source Judgments

Abstract

Retail and service providers often use atmospherics and personalization to improve customer experiences, as these elements have been shown to increase purchase intentions. Yet, with the rise of personalized products in a marketplace of billions, marketers are bound to make mistakes. Drawing from the sensory marketing and identity literatures, the authors, using various identity-relevant mistakes in different marketplace contexts, show that when a customer experiences an identity-relevant mistake in a dimly-lit, deindividuated (vs. brightly-lit, individuated) environment, the customer experiences feelings of not mattering (studies 2-4). These feelings, in turn, lower source judgments (i.e., marketplace evaluations, studies 1-4; and increase negative post-purchase intentions, studies 2-4). This paper also shows that when the mistake is not relevant to the customer’s identity (study 3), the negative effects associated with lower source judgments are not as severe. Additionally, the authors establish that the negative effects resulting from identity-relevant mistakes can be mitigated by using a personally directed thank you message, which increases the customer’s feelings of mattering (study 4).