Robert Morgan

  • December 17th, 2018
Robert Morgan
Faculty, Marketing, Marketing Ph.D. Faculty, STEM
Title:Professor of Marketing
Executive Director for Innovation Initiatives
Education:Ph.D., Texas Tech University
M.B.A., University of Dallas
B.S., University of Kansas
B.S., Wichita State University

Focus and Current Research

Marketing strategy, relationship marketing, market and competitive analysis, industrial marketing, channels of distribution, electronic commerce, building customer loyalty, e-business/commerce strategy.

Honors Achievements & Affiliations

Dr. Morgan has been an AMA Doctoral Consortium Fellow. He received the Dean's Award for Excellence in Teaching at Texas Tech University. His research has been published in Journal of Marketing, Academy of Management Journal, Journal of Advertising, Journal of Business Research and Marketing Management, and he received the 1995 Harold H. Maynard Award for the best theory paper appearing in the Journal of Marketing. The professor is also a member of the editorial review board of the Journal of Marketing and the Journal of the Academy of Marketing Science. He is the contributor to two books: The Handbook of Relationship Marketing and Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention.