Kristy Reynolds

  • December 17th, 2018
Kristy Reynolds
Faculty, Marketing, Marketing Ph.D. Faculty, TIDE Lab
Title:Professor of Marketing
Bruno Professor of Marketing
Department Head, Marketing
Building:Alston Hall
Education:Ph.D., The University of Alabama
M.A., The University of Alabama
B.S., The University of Alabama

Focus and Current Research

Retail loyalty and patronage behavior, shopping motivations and behavior, customer-salesperson relationships, search, services loyalty, online shopping, and impulse buying.

Honors Achievements & Affiliations

Dr. Reynolds research has been published in such journals as the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Business Research, Academy of Marketing Science Review, Psychology & Marketing, the Journal for the Advancement of Marketing Education, and the Journal of Personal Selling & Sales Management. She is also on the editorial review boards for the Journal of Retailing, the Journal of Business Research, and the Journal of Value Chain Management. Her research interests include shopping and patronage behavior, shopping motivations, retail customer relationships, switching behavior, and other topics in the retailing area. Dr. Reynolds, along with her co-author, Dr. Mark Arnold, was recently awarded the 2005 Journal of Retailing-William R. Davidson Best Paper award. She and other co-authors have twice (1998 and 1999) won the Best Paper award at the Retail Strategy and Consumer Decision Research Symposium at the Society for Marketing Advances Annual Conference