Teams from Indiana University, Xavier University, and Alabama State University won top honors in The University of Alabama's third annual Culverhouse Diversity Leadership Competition (CDLC).
The competition, which took place Jan. 26-28, challenged 27 students representing seven universities to research a business problem or new strategy in a case competition format. Teams consisted of three undergraduate students in their junior or sophomore years, where the majority of team members had to be from underrepresented populations in the business world.
Thirty-two UA Manderson Graduate Students served as ambassadors over the course of the event, providing logistic and technical support to the competitors.
“The CDLC was a great experience. I worked with the Stillman Tigers Team as they researched their company, GoPro. Seeing them go outside of the box by interviewing University and Tuscaloosa police officers to broaden their base of research was exciting. Being able to share some of my experiences helped them continue to stay focused and work toward a great overall presentation. Even though they did not end victorious, it was great to see them excel in their endeavor. Their recommendation was one that I thought could easily be implemented and would be impactful for all involved," said Andrew Brown , an ambassador for this year's competition.
Culverhouse faculty members Dr. Ron Dulek and Dr. Lou Marino, conducted academic sessions providing students with information about how to conduct a SWOT analysis for their company and key presentation skill tips to prepare them for pitching their ideas to win the competition .
Indiana University won first prize ($5,000), Xavier University won second prize ($3,000), and Alabama State University won third prize ($1,800).
Indiana's winning case researched a new idea for Hasbro called "Toys and Beyond," a rental service for toys. Corporate sponsors for the CDLC included FedEx, Regions Bank, The Coca-Cola Company, EY, and P&G.