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The mission of The University of Alabama's Institute of Business Analytics is to promote the creation, translation and distribution of knowledge through applied analytic sciences for the advancement of evidence-based research and business intelligence.


The Marillyn A. Hewson Data Analytics Lab is a state of the art data science and research facility within the Culverhouse College of Business. This lab is the centerpiece of the IBA and assists with all aspects of our analytical work.

This unique lab, which is supported by a generous gift from Culverhouse alumna Marillyn A. Hewson, Chairman, President, and C.E.O. of Lockheed Martin, augments the traditional engagement experience by:

  • Focusing on the development and application of analytic methods and technology
  • Strengthening the analytics labor pool to meet industry needs for a diverse workforce via experiential learning opportunities
  • Providing visual, hands-on experiences that represent the foundations for analytics application