Master of Science in Marketing

The Master of Science in Marketing is an intensive program designed to give students advanced analytical marketing skills and hands-on experience with which to launch a career in one of marketing's many fast-growing fields:

  • marketing analytics and decision making
  • marketing research and insight development
  • management consulting and project management
  • professional selling and sales management
  • services marketing
  • digital and social media

An undergraduate degree in Marketing is not a prerequisite for the Master of Science in Marketing. Current undergraduates should apply for admission during the fall prior to or spring of the year admission is sought. Students may choose to take either the GMAT or the GRE. The minimum GPA for admission is 3.0 and the minimum GMAT score is 550, or 300 on the GRE. 3 Letters of Recommendation are required as part of the application process. The application deadline is July 1 for domestic students and April 1 for international students. International students must score a 100 TOEFL or equivalent IELTS.

Who should consider the program?

- Business undergraduates who wish to earn a graduate degree via an additional year of advanced marketing coursework and hands-on project experience before moving into the workforce.

- Undergraduates without a business background who wish to blend their education background and skills with an intensive year of instruction in marketing to earn a graduate business degree and enhance their employment opportunities

Individuals who are currently working in the private or public sector who wish to enhance their opportunities for upward mobility by earning an advanced degree, and building a deeper skill set in enhanced analytical and research techniques.

Individuals who wish to earn a masters degree en route to a possible doctorate in marketing.

  • MKT 510 - Product Design Marketing Strategy 
  • MKT 511 - Supply Chain Management
  • MKT 522 - Advanced Supply Chain Strategy
  • MKT 530 - Advanced Marketing Analytics *
  • MKT 531 - Services Marketing
  • MKT 537 - Personal Selling
  • MKT 540 - Introduction to Digital and Social Media Marketing
  • MKT 542 - Digital and Social Media Analytics
  • MKT 543 - Advanced Digital and Social Media Marketing Projects
  • MKT 595 - Client-based Marketing Project A *
  • MKT 596 - Client-based Marketing Project B: Capstone Experience in Marketing *
  • IBA 555 - Global Market Management *

*Required

 

 

Marketing Management

Fall Semester

  • IBA 555 - Global Market Management
  • MKT 530 - Advanced Marketing Analysis
  • MKT 595 - Client-based marketing project

Two additional 3 credit hour courses with advisor's approval.

Spring Semester

  • MKT 596 - Client-based Marketing ProjectB: Capstone Experience in Marketing

​​​​​​​Four additional 3 hour courses with advisors approval

Professional Sales

Fall Semester

  • IBA 555 - Global Market Management
  • MKT 530 - Advanced Marketing Analysis
  • MKT 537 - Professional Sales
  • MKT 595 - Client-based Marketing

One additional 3 credit hour 500 level course with advisor's approval.

Spring Semester

  • MKT 596 - Cient-based Marketing Project B: Capstone Experience in Marketing
  • MKT 591 - Independent Study
  • MKT 439 - Key Account Management

​​​​​​​One additional 3 credit hour 500 level course with advisor's approval.

Marketing Analytics

Special Requirements

Students interested in the Marketing Analytics Specialization must score 580 or higher on the GMAT (308 GRE) and have made at least a B in college calculus. Students choosing the Marketing Analytics concentration should apply for summer acceptance to take ST 560 (available online).

Fall Semester

  • IBA 555 - Global Market Management
  • MKT 530 - Advanced Marketing Analysis
  • ST 521 - Statistical Data Management
  • ST 531 - Knowledge Discovery

One additional 3 credit hour class in Marketing or International Business

Spring Semester

  • ST 532 -Advanced Data Mining II
  • MKT 596 - Capstone Experience in Marketing

Three additional 3 credit hour courses in Marketing or International Business.

Program Coordinator
Dr. Arthur Allaway
169 Alston Hall
Box 870225 Contact