Thomas Baker

Associate Professor of Marketing


Phone: 205-348-9432
Email: tbaker@culverhouse.ua.edu
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Focus and Current Research

Consumer/employee interactions in service settings; Service recovery efforts; Organizational approaches to maximizing service delivery.


Ph.D. Florida State University; MPA - The University of Kentucky; BBA - The University of Kentucky

Honors Achievements & Affiliations

Achievements, and Affiliations: Prior to coming to The University of Alabama Dr. Baker was Associate Professor of Marketing at Clemson University (2006-2013), Assistant/Associate/ Full Professor of Marketing at the University of North Carolina Wilmington (1994-2006), and Assistant Professor of Marketing at the University of Akron (1989-1994). Dr. Baker has been a visiting lecturer at the Manchester Business School, Zagreb School of Business and Economics, the Barcelona Management Institute, the University of Liverpool, and Royal Holloway University. He has conducted Executive Education programs in Zagreb (Croatia), Sarajevo (Bosnia), and Riga (Latvia). In addition, he has led or been the co-leader for over twenty study abroad programs throughout Europe. Dr. Baker's research has been awarded the James M. Comer award for Best Contribution to Selling and Sales Management Theory by the Journal of Personal Selling and Sales Management. His research has also been awarded the Stephen A. Shaw award for best paper at the Society for Marketing Advances conference. Dr. Baker has twice been named one of the "Best Reviewers" for the "Journal of Marketing Theory and Practice." Selected Publications: Dr. Baker?s research has been published in a number of outlets including the Journal of Marketing, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Business Research, Industrial Marketing Management, and the Journal of Personal Selling and Sales Management.