Sebastian Forkmann

Assistant Professor of Marketing


Phone: 205-348-6019
Email: sforkmann@culverhouse.ua.edu

Focus and Current Research

Industrial Services and Service Infusion, Strategic Customer Relationship Management, Strategic Supply Chain Management


Dipl.-Kfm., University of Bamberg (Germany); M.Sc., Clemson University (USA); Ph.D., University of Manchester (UK)

Honors Achievements & Affiliations

Dr. Sebastian Forkmann's research primarily focuses on business relationships, in particular with business customers or suppliers, and how firms can leverage these relationships in order to stay competitive in fast changing business environments. A main strand of his research focuses on industrial services in the context of innovative business models of traditionally manufacturing-oriented firms, while a second major area of his research is devoted to firm capabilities associated with reconfiguring business relationship portfolios. He is currently collaborating with several industry partners on those topics. Dr. Forkmann's work appeared in Journal of Service Research, Long Range Planning, Industrial Marketing Management, and International Journal of Operations and Production Management. For his research on the Dark Side of Buyer-Supplier Relationships presented at the Academy of Management Meeting in 2017, he and his co-authors have received a best paper award and were finalists for the Chan Hahn best paper award of the Operations and Supply Chain Management Division of the Academy of Management. Dr. Forkmann serves on the editorial review board of Industrial Marketing Management for which he is also co-editing a special issue on Business Capabilities, Relationships, and Networks. In 2015 Dr. Forkmann co-hosted the 7th bi-annual international conference on Business Market Management (BMM) at Queen Mary University of London. Prior to joining the faculty at Alabama, he was an Assistant Professor in Marketing and Supply Chain Management at Queen Mary University of London.