STEM-MBA Innovative Initiatives
Marketing strategy, relationship marketing, market and competitive analysis, industrial marketing, channels of distribution, electronic commerce, building customer loyalty, e-business/commerce strategy.
Wichita State University (B.S.), University of Kansas (B.S.), University of Dallas (M.B.A.), Texas Tech University (Ph.D.).
Dr. Morgan has been an AMA Doctoral Consortium Fellow. He received the Dean's Award for Excellence in Teaching at Texas Tech University. His research has been published in Journal of Marketing, Academy of Management Journal, Journal of Advertising, Journal of Business Research and Marketing Management, and he received the 1995 Harold H. Maynard Award for the best theory paper appearing in the Journal of Marketing. The professor is also a member of the editorial review board of the Journal of Marketing and the Journal of the Academy of Marketing Science. He is the contributor to two books: The Handbook of Relationship Marketing and Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention.