Understanding and Innovating the Customer Experience
Retail and Service Marketing
The Role of Emotions and Affective States on Consumer Behavior
Ph.D., Arizona State University
B.A., University of Texas at Austin
Dr. Nancy J. Sirianni is an Associate Professor of Marketing, and currently holds the D. Paul Jones, Jr. and Charlene Jones Compass Bank Endowed Chair in Services Marketing at the Culverhouse College of Business at the University of Alabama. She maintains active affiliations with research centers at Arizona State University, Oklahoma State University, and Karlstad University (Sweden). Her research program focuses on consumer behavior in retail and service environments, branding, and building customer-brand relationships. She also examines the role of emotions and affective states on consumer behavior.
Dr. Sirianni's work has been published in leading marketing journals including the Journal of Marketing, the Journal of Consumer Research, and the Journal of Marketing Research. She was honored as a Marketing Science Institute Young Scholar for her early career contributions to the field of marketing, and her research won a Marketing Science Institute grant. Her research findings have been featured in Forbes, Time, U.S. News & World Report, The Financial Express, Science Daily, NPR, and The Washington Post Magazine.
Dr. Sirianni regularly reviews for a number of marketing journals and academic conferences, and actively serves on the editorial review boards for the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Retailing, and the Journal of Business Research. Originally from Houston, Texas, her industry background includes eight years of service management, marketing research, and consulting experience with Accenture, BSI Consulting, and Insperity. She has taught Introduction to Marketing, Marketing Management, Marketing Research, Service Marketing Strategy, and Consumer Behavior, and enjoys bringing marketing concepts to life in her undergraduate and graduate classes.