Advertising, marketing and public policy, business ethics, measurement and research methods, promotion management, e-commerce strategy.
East Carolina University (B.S.B.A.), University of North Carolina (Ph.D.).
Dr. Franke has published articles in the Journal of Advertising, Journal of Applied Psychology, Journal of Business Research, Journal of Marketing Research, Journal of Public Policy & Marketing, and in other journals and conference proceedings. His research has won several awards, including best paper awards from the Journal of Marketing Research, Journal of Advertising, Journal of Public Policy, American Marketing Association, and Southern Marketing Association, and has been featured in the Wall Street Journal Southeast Journal. He has also served as chair of the American Marketing Association's Marketing Research special interest group.