Stochastic models of advertising and competition, copy testing, Nash equilibrium in attraction models, principal agent theory applied to channel management, measurement of structural variety.
University of Karachi, Pakistan (B.A.), Catholic University of Leuven, Belgium (M.B.A.), University of Texas at Dallas (Ph.D.).
Professor D'Souza presented the paper "Advertising and Brand Preference" to the 1990 Marketing Science Conference in Urbana-Champaign, Illinois. He was a discussant at the 1989 Southwestern Doctoral Symposium in Houston, Texas. He has nine years of Fortune 500 experience; two years with Levi Strauss and seven with Monsanto.