David Mothersbaugh

Assoc. Dean Undergraduate and International Programs

Dean's Office

Phone: 205-394-2871
Email: dmothers@culverhouse.ua.edu

Focus and Current Research

Services Marketing, Marketing Communications and Branding, and Consumer Behavior.


The Pennsylvania State University (B.S. and M.S.), University of Pittsburgh (Ph.D.).

Honors Achievements & Affiliations

Dr. Mothersbaugh is the Associate Dean for Undergraduate and International Programs and was the founding director of the UA Services Marketing Program. He has published articles in such journals as Journal of Consumer Research, Journal of Retailing, and Journal of Service Research. He is on the editorial review board of Journal of Business Research. Dr. Mothersbaugh teaches at the undergraduate, doctoral and executive MBA levels. His teaching includes services marketing, consumer behavior, and marketing strategy. He won the T. D. Moore Undergraduate Teaching Award in 2006 and teacher of the year award for the executive MBA in 2004, 2005, and 2006. He is co-author of the text Consumer Behavior: Building Marketing Strategy.