A.J. "Lonnie" Strickland

Professor of Strategic Management


Phone: 205-348-8924
Email: astrickl@culverhouse.ua.edu

Focus and Current Research

Strategic Management

Industry and Competitive Analysis

Strategic Repositioning

 Implementation Strategies.


Ph.D., Georgia State University

M.S., Georgia Institute of Technology-Main Campus

B.S., University of Georgia

Honors Achievements & Affiliations

Dr. Strickland is author with Art Thompson of five books, all of which are in multiple editions. The latest book is the 13th edition of Strategic Management published by McGraw-Hill. This particular book is the best-selling strategic management textbook in the world and is currently being used at 900 universities worldwide. It is published in multiple languages. Dr. Strickland, recipient of the University of Alabama National Alumni Association Outstanding Commitment to Teaching Award, is a very popular speaker on the subject of industry and competitive analysis and implementing strategic management.

Selected Publications

Strickland, A. J., Thompson, A., Peteraf, M., Gamble, J. (2017). Crafting and Executing Strategy: Quest for Competitive Advantage 21st ED (21st ed.). McGraw-Hill.

Strickland, A. J., Thompson, A. (2015). Strategic Management (20th edition). McGraw-Hill.

Strickland, A. J., Thompson, A., Gamble, J., Peteraf, M. (2013). Edition Crafting and Executing Strategy (19th Ed).