The newly designed Web site at The University of Alabama’s Culverhouse College of Commerce has been selected as one of five Educational Resource finalists in the 2013 SXSW Interactive Awards competition in Austin, Texas.
All finalists are projects that were launched or completely redesigned in 2012, with the exception of those in the Classic category. The winners in each category will be revealed at the 16th Annual SXSW Interactive Awards Ceremony presented by Bloomfire on Tuesday evening, March 12 at the Hilton Austin Downtown.
Year after year, the SXSW festival is a launching pad for new creative content. New media presentations, music showcases and film screenings provide exposure and recognition for creators and compelling entertainment for audiences.
Conference panel discussions present a forum for learning and business activity thrives at the SXSW Trade Show. Intellectual and creative intermingling among industry leaders sparks new ideas and carves the path for the future of each ever-evolving field, long after the events' conclusion. The festival has been produced since 1987 by SXSW Inc., a private company based in Austin. The 2012 festival took place from March 9 to March 18.
The festival is celebrated around the world as one of the great institutions of independent music, film and interactive media, drawing record labels, bloggers, booking agents, filmmakers, radio programmers and anyone else in search of the next cool thing. As it has grown, so has its attraction to corporate America.
For the music part of the festival, about 2,000 acts play official showcases while many others sing from parking lots or street corners. .
But before the music comes the South by Southwest Interactive part of the festival March 8 through 12, which offers a glimpse of some of the newest Web and mobile innovations.
The SXSW Interactive Awards competition uncovers the best new digital work, from mobile and tablet apps to websites and installations, while celebrating those who are building tomorrow's interactive trends. Founded in 1997, this competition was in initially known as the SXSW Web Awards.
“It is difficult to put into words what this means to the Culverhouse College of Commerce, just to be one of the finalists in what is arguably the most influential event of its kind in the world. Some people say that it is sort of like being nominated for an Academy Award in Web design,” said J. Michael Hardin, dean of the Culverhouse College of Commerce.
The announcement comes almost a year after Red Square Agency, a Mobile-based advertising and public relations firm, and Jam3, a Toronto digital design and development agency, began the tedious job of redesigning the Culverhouse Web site.
“Our old site had grown too large and cumbersome and was far too static for much of today’s population, with all the mobile apps and the demand for instant communication, 24-7,” Hardin said. “Interactive is now the way to experience what is unfolding in the world of technology. Whether our site wins the category or not, just to be considered with the other finalists represents a quantum leap from where we were a year ago.”
In addition to the Culverhouse College of Commerce, the other finalists are:
Chronozoom, an online program that visualizes time on the broadest possible scale from the Big Bang to the present day
Clouds over Cuba ,an interactive documentary that retraces the steps of the United States during the Cuban Missile Crisis,
Harvard Graduate School of Design: Ecological Urbanism , an app adapts content from the Harvard Graduate School of Design’s book of the same name for a tablet. Much more than an ebook, it’s an entirely new way of looking at the information interactively.
Miso Music: Plectrum, a free music applicationdeveloped byMiso Media for theiPaddesigned to provide users an interactive tool for learning musical instruments in a fun and easy manner.